Google(谷歌)行业营销论坛2007在京开幕
|
2007年6月12日,北京——全球最大的搜索引擎公司谷歌公司主办的“链接成功 品牌智胜——谷歌行业营销论坛2007”今天在北京举行。本次大会围绕互联网时代行业营销所面临的市场挑战和互联网上的企业品牌营销模式等热门话题展开,着重探讨各个行业企业如何在高速发展的中国互联网环境中开展网络营销。 进入中国以来,谷歌不断创新,推出了越来越多贴近中国本地用户的产品与服务。在行业网络营销方面,谷歌专门设立了面向大企业的专业服务团队,为其量身订制跨平台的整合行业营销解决方案。论坛上,不同行业的案例分享生动地再现了谷歌行业营销解决方案的深度、精准度和可评估性。 本次论坛由谷歌全球副总裁兼大中华区总裁李开复博士主持,谷歌负责亚太和拉美地区业务的全球副总裁Sukhinder Singh Cassidy女士发表了主题演讲,她指出在过去的十年里,互联网作为推动社会发展和商业变革的重要驱动力,它的普及和技术创新不仅将数以亿计的用户连接起来,更为便捷地获得并分享信息,它的出现也为全球不同类型、不同规模的企业开拓了全新的市场营销手段,带来了无限的商机。网络营销不仅成为企业开拓市场和挖掘消费者的重要渠道,也成为企业塑造品牌的重要手段。 来自全球知名市场调研机构AC尼尔森的Rene Bos在论坛上发表了关于市场挑战,企业与消费者需求之关联互动的调研与分析报告;来自谷歌澳大利亚广告代理商关系资深负责人Guy Gibbs发表了关于谷歌的品牌营销解决方案的主题演讲;欧莱雅国际高档化妆品部亚洲区客户营销总监Martin S. J. Husar就如何将谷歌整合进总体营销策略进行了深入的探讨与分析;谷歌中国团队的技术总监和广告产品部门负责人向与会嘉宾详细介绍了谷歌针对行业营销设计的产品及解决方案。 在分论坛中,来自国内外众多行业领袖企业的重量级嘉宾分别就所在行业在市场营销中面对的机遇和挑战、网络营销的实践与未来发展等热点领域展开了深入的探讨和研究。作为所在行业的领头羊,携程、兰蔻、阿迪达斯、花旗银行、上海大众等企业的市场部门负责人分享了企业成功运用谷歌平台进行网络营销所取得的成绩和经验,而来自软银、蓝山资本等风险投资机构的嘉宾则就网络营销发展趋势进行了深入的分析。 中国经济的蓬勃发展为中国企业实现突破性增长创造了良机。互联网营销作为一种低成本、高回报的市场推广模式正逐渐成为中国企业发展的有力支柱。谷歌将其全球化的网络营销平台、国际成功经验与强大的本地服务能力充分结合,优势转化,助力中国企业的成功。未来,谷歌公司将通过更多形式为本地企业提供高水准的、本地化的营销产品和服务。 進入中國以來,谷歌不斷創新,推出了越來越多貼近中國本地用戶的產品與服務。在行業网絡營銷方面,谷歌專門設立了面向大企業的專業服務團隊,為其量身訂製跨平台的整合行業營銷解決方案。論壇上,不同行業的案例分享生動地再現了谷歌行業營銷解決方案的深度、精準度和可評估性。 本次論壇由谷歌全球副總裁兼大中華區總裁李開復博士主持,谷歌負責亞太和拉美地區業務的全球副總裁Sukhinder Singh Cassidy女士發表了主題演講,她指出在過去的十年裡,互聯網作為推動社會發展和商業變革的重要驅動力,它的普及和技術創新不僅將數以億計的用戶連接起來,更為便捷地獲得併分享信息,它的出現也為全球不同類型、不同規模的企業開拓了全新的市場營銷手段,帶來了無限的商機。网絡營銷不僅成為企業開拓市場和挖掘消費者的重要渠道,也成為企業塑造品牌的重要手段。 來自全球知名市場調研機構AC尼爾森的Rene Bos在論壇上發表了關於市場挑戰,企業與消費者需求之關聯互動的調研與分析報告;來自谷歌澳大利亞廣告代理商關係資深負責人Guy Gibbs發表了關於谷歌的品牌營銷解決方案的主題演講;歐萊雅國際高檔化妝品部亞洲區客戶營銷總監Martin S. J. Husar就如何將谷歌整合進總體營銷策略進行了深入的探討與分析;谷歌中國團隊的技術總監和廣告產品部門負責人向與會嘉賓詳細介紹了谷歌針對行業營銷設計的產品及解決方案。 在分論壇中,來自國內外眾多行業領袖企業的重量級嘉賓分別就所在行業在市場營銷中面對的機遇和挑戰、网絡營銷的實踐與未來發展等熱點領域展開了深入的探討和研究。作為所在行業的領頭羊,攜程、蘭蔻、阿迪達斯、花旗銀行、上海大眾等企業的市場部門負責人分享了企業成功運用谷歌平台進行网絡營銷所取得的成績和經驗,而來自軟銀、藍山資本等風險投資機構的嘉賓則就网絡營銷發展趨勢進行了深入的分析。 中國經濟的蓬勃發展為中國企業實現突破性增長創造了良機。互聯網營銷作為一種低成本、高回報的市場推廣模式正逐漸成為中國企業發展的有力支柱。谷歌將其全球化的网絡營銷平台、國際成功經驗與強大的本地服務能力充分結合,優勢轉化,助力中國企業的成功。未來,谷歌公司將通過更多形式為本地企業提供高水準的、本地化的營銷產品和服務。 On June 12, 2007, Beijing -- the world's largest search engine company Google, the "link outwitting successful brand -- Google Industry Marketing Forum 2007" was held today in Beijing. The meeting around the age of the Internet marketing industry facing challenges of the market on the Internet and corporate brand marketing and other popular topics, focusing on how various industries and enterprises in the rapid development of China's Internet environment in which network marketing. 进入中国以来,谷歌不断创新,推出了越来越多贴近中国本地用户的产品与服务。 The network marketing industry, Google set up a special large-business professional services team, tailored for cross-platform integration of industry marketing solutions. Forum, different industries share the case vividly depicts the Google industry marketing solutions to the depth, accuracy and sexual evaluation. This forum by Google vice president and president of Greater China, Dr. Kai-fu Lee, chaired Google responsible for the Asia-Pacific and Latin America operations vice president Sukhinder Singh, Ms. Cassidy gave a keynote speech, she noted that in the past decade, as the Internet to promote social development and business transformation of the important driving forces, its popularity and technological innovation will not only hundreds of millions of users to link up more easily access and share information, it is also to the emergence of different types, different sizes of enterprises to open a new means of marketing, brings tremendous opportunities. Network marketing is not only pioneering enterprise market and tap an important channel for consumers, enterprises have become an important brand shaping means. From the world-renowned market research firm AC Nielsen Rene Bos of the forum on the challenges of the market, enterprises and consumer demand related interactive research and analysis reports; Google Australia from advertising agencies charge between senior Guy Gibbs issued a statement on Google's brand marketing solutions the keynote address; L'Oreal Cosmetics International, Asia director of customer marketing J. Martin S. Husar on how Google will be integrated into the overall marketing strategy for an in-depth discussion and analysis; Google China team's technical director and advertising products department heads told the guests details of Google against the design industry marketing products and solutions. In sub-forums, from the leaders of foreign and domestic enterprises in the industry heavyweight guests on the industry in the marketing of the opportunities and face challenges, the practice of network marketing and future development of the hot areas of in-depth discussion and research. As the industry's leader, Ctrip, Lancome, Adidas, Citibank, Shanghai Volkswagen and other enterprises sector of the market share for the success of enterprises use Google platform for network marketing the achievements and experience, and from Softbank, the Blue Mountains capital risk investment institutions will be on the guests network marketing trends in the development of in-depth analysis. China's vigorous economic development for Chinese enterprises to achieve breakthrough growth to create a good opportunity. Internet marketing as a low-cost, high-return marketing model is gradually become a powerful enterprise development pillar. Google to the globalized network marketing platform, the international experience and a strong local service capabilities fully integrated into advantage, helping Chinese enterprises to success. The future, Google will be through the form of more local enterprises to provide a high standard of the localization of marketing products and services. ![]() Global business network |

一共有 3 条评论
发表评论